Privacy Policy & Terms of Service



Welcome to Protecting your privacy is important to us. We hope the following statement will help you understand how we collect, use and safeguard the personal information you provide to us on our site. Any changes to this privacy policy will be posted on our website.

use of site

The content of this website’s pages is for your general information and use only. It is subject to change without notice. You are free to print and electronically copy pages from our website for personal, non-commercial practices. Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offense.

terms and definitions

The terms “Alvin Valley Direct, LLC” or “us” or “we” refer to the owner of this website. The term “you” refers to the user or viewer of our website.


If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions which govern Alvin Valley’s relationship with you in the context of this website.

collection of information

When you visit, our statistics package from Google collects some basic information about your browser such as: what type of browser and operating system you are using; how long you stayed on our site; what pages you looked at. This helps us understand how visitors browse our site, so that we can make their shopping experience better.

We also collect personal information about you when you purchase merchandise and register on our site. This information includes but is not limited to your name, address, postal code, and phone-number. We use this information to process payment and ship merchandise to you.


All the payment information we collect is done under Secure Socket Layers “SSL” – a standard Internet security measure. Any data that we store about you is kept behind a secure firewall in our database and is not accessible to the public in any way.

Under no circumstances will we share any information that we collect with any third parties or web sites. All the information you give us is completely private and used solely for order processing and shipping. If you give us permission to send you marketing emails then we will use your email for that purpose, but your email never gets sold or distributed to any other web site or list.

consumer inquiries and privacy

If you have any questions about your privacy, want to make changes to your profile, or get off our marketing list, simply send an email to

newsletter opt-out

If you have chosen to opt into our newsletter or marketing emails and decide to opt out, we have a simple unsubscribe form that will take you off our email list.


A cookie is a collection of information from a website that is saved on a user’s computer. Cookies retain data such as a user’s purchases and various pages they have visited. Alvin Valley uses cookies solely to enrich the shopping experience of its users. Cookies do not include personal information and can be disabled on your browser.

pixel tags

We also use “pixel tags” (“web beacons” or “clear gifs”) which are small electronic images used to obtain user actions and demographic information. Pixel tags allow us to interpret the effectiveness of our website and track which pages users have visited.

spoofing and phishing

“Spoofing” and “Phishing” are Internet identity theft operations. Please note that you will never receive an email from Alvin Valley requesting your bank information, national identification numbers, or credit card information.


Alvin Valley does not obtain personal information from children under the age 13 without parental consent. The personal information of users under the age of 13 will be deleted immediately.

errors and inaccuracies

Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

disclaimer of liability

Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

proprietary rights

This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.


All trademarks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website.

links to other sites

From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

applicable law

Your use of this website and any dispute arising out of such use of the website is subject to the laws of the State of New York.