1998 An Expanding Profile
A buyer for trendsetting Los Angeles-based retailer
Fred Segal contacts Alvin after seeing his designs and becomes Alvin Valley’s first major wholesale customer. The brand begins to capture a celebrity following.
1999 A Move to New York
With the encouragement of clients including Cameron Diaz, Kate Moss, Lourdes Fanjul and Samantha Boardman, Alvin moves to New York to launch Alvin Valley as a wholesale collection.
2000 Zeroing in on Pants
While Alvin enjoyed dressing his clientele head to toe, he was always drawn back to engineering flawlessly fitting pants.
"While many other designers at the time were focused on dresses, skirts and blouses, I always had a deep passion for creating structured pants with strong lines that fit women's bodies flawlessly".
Soon thereafter, he struck a chord with retailers and customers for the design of his pants, having made it the core of his collection. The 111, a self-belted, tailored trouser, becomes Alvin’s first iconic style:
“The signature element is the wide waistband at the top, which pulls you in and sculpts the body. It took me nine months to design this pant and get the fit right… I always tell people: ‘If you’re going to only buy one thing from my collection, buy this pant. Then I’ll see you in a week because you’ll want more!” — Alvin on the 111 Pant
Alvin has his first runway show in New York’s Chelsea Market. His collection is inspired by actress Maria Felix, an icon of Mexican cinema during its Golden Age of the 1940s, who was known for her beauty, strength, determination and independence.
TORY BURCH WEARING
HER OWN ALVIN VALLEY
PANTS IN HARPER’S BAZAAR
2003 Wholesale Expansion
In the fall of 2003, Alvin shows his Spring 2004 collection in the tents at Bryant Park as part of Mercedes-Benz Fashion Week. At this time, Alvin Valley is distributed in 200 boutiques and major national retailers, including Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman.